PPC management software that actually makes the changes
Ad Narrator brings reporting, budget pacing, account intelligence, and hands-on optimization into one tool for Google Ads and Meta Ads. It finds and removes spend, targeting, and creatives wasting budget, and applies the fixes you approve.
$49 per workspace / month · Nothing changes without your approval · Cancel anytime
One suite instead of four tools
Most PPC stacks stitch together a dashboard tool, a pacing script, a rules engine, and a spreadsheet. Ad Narrator covers all four on the same data.
Optimizer
Set a plain-English objective per account. Ad Narrator proposes targeting, creative, budget, and bidding changes with rationale, and applies the ones you approve.
See the OptimizerBudget Monitor
Track pacing against monthly budgets across accounts and get alerted when spend drifts, before the month closes on an overspend.
See Budget MonitorReporting
Reports with the change history recapped in plain English, so you know what changed in the account and what it did to performance.
See Ad ReportMarketing Intelligence
Ask questions about your accounts in plain language and get answers grounded in your own data, plus proactive insights you did not think to ask for.
See IntelligenceHow managing PPC in Ad Narrator works
Connect your accounts
Link Google Ads, Meta Ads, and Google Analytics 4. Ad Narrator pulls the last two full months plus the current month so you have history from day one.
Set the objective and budget
Say what each account should achieve and what it can spend. Google and Meta stay separated so conversions and CPA are never blended across platforms.
Review and approve changes
Proposals arrive with the reasoning and expected impact. Approve and Ad Narrator applies the change in the ad platform, then reports back on it.
What to look for in PPC management software
Use this as a checklist when you compare options. Ad Narrator was built against it.
- Covers Google Ads and Meta Ads in one account
- Applies approved changes in the ad platform, not just a to-do list
- Explains what changed in the account in plain English
- Keeps Google and Meta conversion metrics separate
- Budget pacing alerts before the month closes
- Works for in-house teams and agencies with multiple workspaces
Connects to the platforms you already run
Google Ads, Meta Ads, and Google Analytics 4 connect in a few clicks. Ad Narrator also exposes your account data to AI agents through a read-only agent connection, so your assistant can answer PPC questions from the same numbers.
Put your PPC management on autopilot
Connect an account and see your first set of optimizations, reports, and pacing alerts within minutes.
Start your 30-day free trial