Tell it your goal.
It keeps optimizing.
Set a plain-English objective for each account. Ad Optimizer pulls your metrics and change history daily, then proposes targeting, creative, budget, and bidding optimizations. Approve one and it applies the change for you.
Google & Meta · Nothing changes without your approval · Cancel anytime
Sample recommendation
"Lookalike 2%" is delivering a $31 cost per lead against your $40 target, while "Broad Interest" sits at $58. Moving budget toward the efficient campaign should lower blended cost per lead without cutting volume.
Proposed change: Increase "Lookalike 2%" daily budget from $120 to $160 and reduce "Broad Interest" from $90 to $50.
Expected impact: ~15% lower cost per lead at similar total spend.
Set a plain-English goal
Describe what success looks like for each account. No rigid rules or formulas to configure.
Daily data, fresh ideas
It pulls metrics and change history every day, then proposes optimizations when it sees opportunities.
Approve and it applies
Recommendations come with rationale and expected impact. Agree and it executes the change, then confirms.
Proposals land in-app and in your inbox on schedule, and you can request fresh ones anytime. Optimization becomes a habit, not an afterthought.