Ad Report + Change history
recapped in plain English.
Ad Narrator is the intelligence layer on top of Google Ads and Meta Ads. It reads your metrics and change history, narrates plain-English monthly reports that connect the dots between what you changed and what happened, and delivers them, while you keep full ownership of your data.
Built by paid media pros · Your data stays yours · Budget monitor included
Both platforms, one view
Google Ads and Meta Ads side-by-side. Daily metrics roll up into monthly trendlines.
Change history, captured
Every budget bump, paused campaign, new ad set - timestamped and tied back to performance shifts.
Reports that read like a memo
“Spend rose 24% after you raised the Search budget on Mar 12, lifting conversions but cutting ROAS to 2.1×.”
Sample output
A monthly report, in your inbox feel.
March 2026 · Acme Co.
Cross-channel performance
Spend
$48,920
+12.4%
ROAS
2.8×
−0.4×
Conversions
1,284
+18.1%
Daily spend and CPA this month
Google Ads drove the month's growth, spend rose 24% to $26,400 after you increased the Search campaign target CPA from $45 to $62 on March 12, giving the algorithm more room to bid aggressively. Conversions tracked with the increase (+31%), but CPC climbed from $1.20 to $1.48 as you entered more competitive auctions, pushing ROAS down to 2.1×.
Meta Ads stayed flat in spend but improved efficiency: pausing the underperforming "Retargeting v3" ad set on March 8 freed budget for "Lookalike 2%", which delivered ROAS of 4.1× over the back half of the month.