A Facebook Ads reporting tool that explains the numbers
Ad Narrator pulls your Meta Ads metrics and the account's change history, then writes a one-page report in plain English: what changed, what it did to performance, and what to do next. Ready to send to a client in about 30 seconds.
$49 per workspace / month · Facebook, Instagram and Google Ads · Cancel anytime
Why Ads Manager exports do not work as client reports
Meta Ads Manager is built for operators. It gives you every metric and no interpretation, results keep filling in for days, and breakdowns are easy to misread. Ad Narrator turns the same data into something a founder or client can read once and understand.
Change history in plain English
Every budget, audience and creative change in the Meta account is logged next to the numbers, so the report explains why performance moved instead of just showing that it did.
Campaign, ad set and creative breakdowns
Results roll up cleanly from creative to ad set to campaign, with the ads carrying the spend and the ads quietly wasting it called out separately.
Pacing built in
Meta routinely underspends set budgets. Projected month-end spend and pacing alerts land before the month closes, not after.
Ask the report questions
Marketing Intelligence answers plain-language questions about the account from your own data, and can rewrite or reshape a report on request.
From connection to sent report in three steps
Connect Meta Ads
Link your Facebook and Instagram ad account in a few clicks. Ad Narrator pulls the last two full months plus the completed days of this month.
Pick the account and sync
Select the right ad account, hit sync, and metrics plus change history load together.
Send the report
Generate a one-page report, hide anything the client should not see, then email or share it. Hidden sections stay hidden in the email too.
What to look for in Facebook Ads reporting software
Use this checklist when you compare options. Ad Narrator was built against it.
- Pulls Meta Ads metrics and change history together
- Written narrative, not just a dashboard of tiles
- Keeps Meta results separate from Google Ads conversions
- Client-ready output you can email in one click
- Budget pacing alerts before month end
- Multiple workspaces for agencies, $49 per workspace
Meta and Google, never blended
Reports can cover both platforms in one document. Spend, impressions and clicks total up, while conversions, cost per result and return on ad spend stay per platform, because Meta and Google count them differently. You compare them side by side instead of averaging away the truth.
Facebook Ads reporting FAQ
What does a good Facebook Ads report include?
Spend, impressions, clicks, CTR, CPM, results and cost per result, split by campaign, ad set and creative, plus the account change history so the reader knows what caused the movement. Numbers without that context leave clients guessing.
Can I report Facebook Ads and Google Ads in the same report?
Yes, in one document. Spend, impressions and clicks can be totalled. Conversions, revenue, cost per result and return on ad spend stay separate per platform because Meta and Google count them differently.
How long does a report take to build?
About 30 seconds once your Meta Ads account is connected. Ad Narrator pulls the last two full months plus the current month on connection, so you have history from day one.
Send your next Facebook Ads report in minutes
Connect a Meta Ads account and generate your first report on real data during the free trial.
Start your 30-day free trial