December 1969

Across all three accounts, you spent $48,920 this month (+12.4% vs prev) and drove 1,284 conversions (+18.1%) at a blended ROAS of 2.80×, down from 3.20× — growth came primarily from scaling Google, while Meta carried efficiency and TikTok led on engagement.

Google Ads drove the month's growth — spend rose 24% to $26,400 after you raised the Search campaign daily budget from $400 to $600. Conversions tracked the increase (+31%), but CPC climbed from $1.20 to $1.48, pushing ROAS down to 2.1×.

Meta Ads stayed flat in spend but improved efficiency: pausing the underperforming "Retargeting v3" ad set freed budget for "Lookalike 2%", which delivered ROAS of 4.1× over the back half of the month.

TikTok Ads remained the smallest channel ($6,100) but posted the strongest CTR at 1.9%, up from 1.4% — likely tied to three new creatives launched mid-month.